ABN RESCUE
CGU INSURANCE
When 400,000 Australian businesses closed in one year it was clear Australia had an ambition problem. We launched “ABN Rescue,” reviving a struggling small business with a bold rebrand and major campaign—rekindling Aussie ambition and boosting CGU’s policies by 29.5%. All by selling donuts to dogs.
DIR: Jeff Low
ACTIVATION: James Dive
Donuts for dogs
Shot by Jeff Low this ad stole the show during Grand Final Weekend.
Ambition Wanted
Other campaign elements included a guerrilla-style activation that transformed abandoned stores into thriving businesses via projection-mapping.